Digital Advertising

Dental Marc – Digital Advertising Overview

Developing a great digital marketing campaign is not just creating the perfect message. This is only part of the marketing challenge. To achieve great results, the message needs to be delivered to the right people and at the right time. Before starting any type of digital campaign, ask yourself these questions:

What are you trying to achieve? Is your goal to build a strong online reputation, increase brand awareness, encourage traffic, or increase online sales?

Who is the target audience? What age, location, and interests are your target customers?

What is the budget? Is your budget fixed or based on future growth?

We will:

  • IDENTIFY THE TARGET AUDIENCE
  • Whether branding or product sales we will choose the best audience for your campaign using location, demographics and interests to maximize your reach and relevance.
  • UNDERSTAND THE TARGET AUDIENCE INTERESTS
  • Once we’ve identified the potential customers, we examine their interests and behaviors to understand the topics they seek out and the products and services they buy.
  • MATCH THE MEDIA TO THE BEHAVIOR PROFILE
  • By understanding your potential clients profile, we target them with the right media at the right time in the right place.
  • OPTIMIZE THE CAMPAIGN THROUGHOUT THE CAMPAIGN LIFE CYCLE
  • Monitoring the results throughout the campaign allows us to adjust specific media to ensure the maximum return on your investment.

In addition to the list below, when you become a client, we will no longer accept advertising clients within your industry / location (i.e. your competitors). This exclusivity policy ensures we are not driving up the advertising cost by bidding client ads against one another.

WHAT YOU GET (Besides a better return on your advertising dollar)

  • Customized Weekly Reports
  • We break down the quality score, ad groups, and keywords, search terms, ad position, and keyword performance.
  • Landing Page Consultation
  • Keywords are only half the battle. Ad clicks turn into revenue based on great lading pages that are relevant to the search.
  • Monthly Strategy Sessions
  • As needed, we’ll walk through all elements of the campaign and discuss new opportunities as they arise.
  • Ad Approval and Website Monitoring
  • Google and Bing Integration and Management
  • Conversion Tracking and Installation
  • Google Analytics and Tag Manager Integration
  • Website Call Tracking